Case study video for femfresh by Linus Blom (Forsbergs Copywriting 2014) and Figge Wasberger (Forsbergs Graphic Design / Art Direction 2014). Part of their joint portfolio which awarded them the honour of Best Graduate Portfolio – Worldwide at the Cream Awards in London).
About the program
Forsbergs Copywriting is a two year higher vocational program for aspiring copywriters, storytellers, and scriptwriters. The program aims to provide professional training leading to a creative profession.The education is exemplified by innovation in copywriting, advertising, communication, storytelling and script writing. Trying out new expressions and ways of thinking in vibrant and exciting projects. The emphasis is on ideation and developing creative ability, characterized by “learning by doing”. To date, approximately 97% of our graduates work in the industry within a year after graduation. The program is eligible for study aid through CSN.se.
The program lasts four semesters, a total of 100 weeks. Regular class hours are daytime Monday-Friday. However, some classes may be scheduled in evenings and on weekends. The school is open around the clock for your own work. The training consist of lectures, workshops, tutorials and presentations of the various projects, individual work and group work.
Copywriting / advertising: Creative brainstorming. Associative writing, adapting one’s expression to various media. Typography, commercial communications, advertising campaigns, ads, brochures, commercials and brand name building. Innovative and experimental marketing. Web copy, project work. Written communication. Script Writing, radio advertising, presentation techniques and rhetoric. Interactive writing and storytelling, media literacy. Minimum 20 weeks of professional on-the job training are included.
Monday, August 24, 2020
The tuition fee is SEK 260.000 SEK. The education is exempt from VAT (value-added tax). The program requires that you have access to your own laptop. Financing the tuition fee is possible for Swedish residents through tuition loans from CSN (Swedish financial aid for studies). The education is eligible for study aid under section B1 (tertiary level). Contact CSN to check your personal conditions. Please read more at www.csn.se.
All students receive a graduate diploma after passing the education in all sub-courses.
The application is done by filling out the online application form and submitting your portfolio with work samples. The assignments for the 2019 years application will be downloadable here.
Qualification assessment and selection process is based on a screening of the work sample assignments and an interview. Accomplished distance learning course or night course in copywriting at Forsbergs, or similar course, is a merit. Read more about the application procedure here.
You are also welcome to get in touch with us if you have any further questions, we are happy to answer them and guide you.