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Copywriting

Course start: September 24
Application ends: September 20
Course length: 12 classes

COPYWRITING (12 classes)

The course is primarily conducted in Swedish and is therefore recommended for those with a
good grasp of the Swedish language both spoken and written. However if you are interested in
studying with us all our Distance Courses are suited for English speakers.

How do you write to persuade? How do you become a copywriter?
The course is for someone who is wondering how to find their way in the professional worlds of
marketing, advertising, and communications. In the course you will receive tuition from
professional writers on a range of creative writing techniques and methods used in the marketing
and communications industries. It is directed at people who want to get to grips with the basic
written communication skills that are needed to address different target audiences and have real
effect!
On completion of the course you will receive a diploma that is regarded as adding considerable
weight in applying for a full time copywriting course both at Forsbergs and elsewhere. All our
teachers are working professionals and the course is led by writer and copywriter Jessica
Johansson.

COURSE START
Tuesday 24 September 2019 18.00 at Skinnarviksringen 6

COURSE DETAILS
The classes run form 6.00 pm to 8.30 pm. A total of 12 classes.

CONTENT
The basics of effective writing, writing structure, target audiences, copywriting for the web and
social media, argumentation, advertising campaigns, advertising copy, channel selection and
customization, creative communication solutions, brand strategy, positioning, concept
development and copy platforms, storytelling, dramaturgy, presentation technique and
storytelling.

APPLICATION
There are no formal requirements to be admitted to the course, however, the number of
participants is limited. Admission is based on the order of the applications.
Fill out the registration form online.

FEE
The tuition fee for the course is 18.750 SEK, VAT included (15.000 SEK excl VAT).. Once you have
been accepted, and you have confirmed your spot, a tuition fee invoice will be sent. No material
and or software is included. The course is not eligible for student aid.

DIPLOMA
All students receive a diploma after successfully completing the course

QUESTIONS
You are welcome to contact us before your application. We are happy to answer your questions.
Send an e-mail to info@forsbergsskola.se or call 08-6523940.

Apply here
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