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Cream Awards 2013

creamhemsidan

Best Graduate Portfolio – Worldwide belönades nybakade Forsbergarna Jim Nilsson (Copywriting 2013) och Jacob Björdal (Design/Reklam 2013) med på årets Cream Awards i London. En del av studentarbetena i portfolion gjordes i samarbete med klasskamraterna Isaac Bonnier (Design/Reklam 2013) och David Rinman (Design/Reklam 2013). Grattis allihop!

Följande är saxat från brittiska magasinet Creative Review‘s artikel Cream 2013: Our pick of the winners:

Each year, The Talent Business attempts to identify the top graduate talent in advertising via its Cream scheme. Here’s our pick of this year’s winners.

Cream asks a selection of creative directors and others to choose their favourites from books submitted by advertising graduates from schools throughout the world. Those with the highest overall ranking are then invited to exhibit their work at the Cream show which, this year, was at Google’s headquarters in central London.

I was a judge this year – here are some of my favourites from the work on show.

Jacob Bjordal and Jim Nilsson attended Forsbergs in Stockholm. Their portfolio was noticeable for the skill with which they produced their case study videos for ideas such as Google Music Translate (on which they worked with Isaac Bonnier and David Rinman)

I also liked their idea for Visa GoNext, whereby users could see where people that instagrammed at the location they were in, instagrammed next (also made with Isaac Bonnier and David Rinman).

But their work raises an interesting question – are we being seduced by the strength of the ideas here or the brilliance of the case study videos presenting them? In the case of Jacob and Jim, I think both are strong (they just landed a job at Work Club so they are evidently doing something right). We also have to recognise that in modern advertising, the documenting of the campaign is becoming as important as the campaign itself – it’s often viewed by many more people.

Cream draws entries from all over the world and it was noticeable that the Scandinavians frequently had portfolios with a wider variety of work, whereas a lot of the Brits had a much more traditional approach.”