Give A Shit

In a perfect world, cancer wouldn’t exist. But reality looks different. That’s why I created Give A Sh*t for Lambi, a limited edition toilet paper launched during Bowel Cancer Awareness Month. The ambition of the campaign is to raise funds for bowel cancer research, which is one of the most common forms of cancer today. My goal is to turn this idea into a real campaign, giving people the chance to actually give a shit.